OUR STORY

NOT YOUR AVERAGE IT-BAG
In Zurich, much revolves around prestige. Designer bags, expensive addresses, the right label on the right arm. At NOWAMOOD, we thought: it can be different.

THE IDEA
NOWAMOOD is for everyone who loves fashion without taking it too seriously. For people who have a designer bag in their closet – but would rather walk around with an ironic saying about Bottega. For mothers and fathers who want to stay stylish between diapers and meetings, without carrying a bag that costs more than their first apartment.

For him, for her, for everyone in between. Our bags make no difference – the main thing is that you have a sense of humor.

They can get dirty. They can go to the beach, the sandpit, on the bike. They can come along.

THE SAYINGS
We love fashion. We love Zurich. And we love not taking either too seriously. That's why we print sayings on our bags that are meant to make you – and those around you – smile.

A little dig at luxury brands. A charming jab at Zurich's bling-bling. A wink for everyone who understands that style isn't measured by the price tag.

Our bags for the Grace St. Moritz with the slogan "Grace the new Palace to be" were created this way. A small bow to the legendary Badrutt's Palace – with a wink. That's exactly what NOWAMOOD is.

THE MATERIAL
Because for us, humor doesn't mean compromising on quality: Our bags are made from 100% organic cotton. Robust, durable, washable. They survive everyday life, your children, your holidays, and pretty much the next trend wave too.

UNISEX. BY CONVICTION.
NOWAMOOD is for everyone. No "For Her". No "For Him". Just: for people who are in the mood for good bags with a touch of irony. Whether you wear them with a business outfit, a hoodie, or a swimsuit – we leave that up to you.

ONE BRAND. ONE CITY.
NOWAMOOD started with a friend and an idea. Today, I continue the brand alone – from Zurich, with a lot of passion, a dash of irony, and plenty of coffee.

You can find our bags in the online shop and at the 25hours Hotel Zurich. And who knows – maybe soon around your corner too.

OUR PROMISE
We make bags that you will love. That you can use. And that, if you're lucky, will make you laugh every now and then.

Because fashion can be fun.
Because Zurich can also be light-hearted.
Because luxury with a wink just tastes better.

STAY IN TOUCH
Follow us on Instagram @nowamood for new sayings, behind-the-scenes, and moments that bring us joy.

Or write to us directly at info@nowamood.com – we look forward to every message.

With love from Zurich,
Noelia
Founder